Road to AE Free intro call

Land your first tech sales job in 90 days.

One-on-one coaching for graduates and career switchers in the Netherlands, from a former SDR team lead who has hired, trained and promoted salespeople. Get your first tech sales job, then grow into account executive.

Online or in Amsterdam, in English or Dutch.

Your job search, run like a sales deal

Salespeople move every deal through clear stages. We do the same with your job search, so you always know what’s next. Select a stage to see what we work on.

Who it’s for

International graduates

You studied here and want to work in tech, but you don’t know how Dutch companies hire salespeople.

Career switchers

You come from hospitality, retail, teaching or customer service. Your people skills transfer; we make them visible to recruiters.

Junior SDRs

You’re already in the job and want to make account executive within a year.

Packages

Mock interview

A 60-minute practice interview with a recorded role-play and written feedback within 48 hours.

€95one session
Book a mock interview

Break into tech sales

Four sessions over 90 days: CV and LinkedIn, your target list, cold-call role-play and final-round prep. WhatsApp support between sessions.

€450full program
Start the program

Group cohort

Six weekly group sessions with 8 to 12 people, plus a shared community to practice with.

€350per person
Join the waitlist

Hi, I’m Alex

I started in sales as an SDR. At Salesforce I was named top-performing BDR in Northern Europe and co-led a team of 12 BDRs, which meant hiring, onboarding and coaching them every week. Today I work as an enterprise account executive in Amsterdam, and I volunteer as a sales mentor.

I studied International Business in Groningen, so I know what it’s like to start a career here as an international. I coach in English and Dutch, and also speak Arabic and Hebrew.

Questions

Do I need sales experience?

No. Most people I coach have none. We build on what you’ve already done and show recruiters why it matters.

Can you guarantee me a job?

No one can honestly promise that. What I can promise is that you’ll know exactly what hiring managers look for, and you’ll have practiced until it feels natural.

Online or in person?

Online by default. In-person sessions in Amsterdam are possible on request.

In which language?

English or Dutch, whichever you’ll be interviewing in.

How do I pay?

You pay when you book, by card or iDEAL.

Start with a free 20-minute call

We’ll look at where you are and whether coaching makes sense for you. If it doesn’t, I’ll tell you.

Book a free intro call